Super Tesco

  • Scope
    • Branding
    • UX
  • Client


Tesco set us the challenge of finding an innovative way to engage its 32,000 office-based colleagues in the new intranet, the Tesco Hub. The team’s creative solution was to gameify the intranet. For one week, we turned the Tesco Hub into a platform game: Super Tesco. The user controls an 8-bit pixel character called Hubert around four levels based on the main pages of the intranet. This proved very popular with senior executives and non-technical employees alike, and the game was played 13,000 times by UK colleagues alone in the first week of launch. Hubert has now become a brand mascot for the business internally and features in all intranet-related email bulletins. He even has his own blog to bring more personality to internal communications initiatives, and is being rolled out in other territories.​